Maurice Hawkins Discusses Racial Incident Leading to Player's WSOP DQ
Retrieved November 4, The presentation of our non-GAAP financial measures is not intended to be considered in isolation or as a substitute for, or superior to, our GAAP financial statements. How do i recollect my levels up trophy? Poll Announcement Closed 1. Thanks for en-lighting us with your knowledge, it is helpful for many of us. Screenshot Dimension iOS only Not so long ago app publishers had to upload screenshots of various sizes matching different iPhone models.
App Localization Localize your app listing first to see how well your app performs in different countries. You can then decide if you should perform full localization of the whole app for the best performing countries. With this information, you can proactively localize your app to grasp the market opportunities. Track the number of impressions of your app preview, the number of app page visitors, and app installs.
Identify the step where the most people leave. Once you have identified the step where people leave, make appropriate changes and see if any conversion improvements occur. For iOS App Developers: This feature helps app developers engage existing users more frequently. They improve your user engagement, which in turn improves your iOS app store search ranking. What are you waiting for?
Firebase App Indexing not only helps improve your user engagement, it is also a user acquisition opportunity. If you have a content-rich app, you should enable Firebase App Indexing to make to most of these opportunities. Here is a cool infographic produced by Y Media Labs.
After you have published the changes, keep an eye on the app store keyword rankings. The app store keyword rankings change right after you published the new version. The target is to make all your app store keyword rankings reach at least top If your new keywords are too hard to rank, you might have to replace them with another set of app store keywords. App marketing takes time and app store optimization requires many observations to master. He is the founder of Meatti, which helps mobile app developers increase app downloads using artificial intelligence.
Hey there — thanks for linking to our blog! Hope you found it helpful. We really enjoyed your thorough breakdown of all the different elements of ASO. Hey Kerri, thanks for the compliments. I shared your post because it has so many awesome statistics!
They give people lots of insights about the importance of localization. Keep up the good work! I think promoting the app in diferent languages will also be an effective method to promote any app.
In my opinion, the app icon plays an important role in the App store optimization. Always include your logo as your app icon, so that people can quickly recognize your app. It will help to increase your downloads and will also improve reviews and ratings. Very effective article the App Store Optimization very helpful to improve the keywords rank in App Store as well as in Play Store also.
Just want to clarify that app Name, title, description, keywords, video are not really for re-engagement. Hi and thank you for sharing this awesome post about app store optimization tips.. This is actually a nice topic about pp store optimization tips.. Thanks for en-lighting us with your knowledge, it is helpful for many of us. I always search for informative posts where I can know something new… thanks for the useful content! ASO is hard and you need a ton of luck. Thanks for sharing it.
Hi Marcus, You have picked a topic much relevant in the present time. Nowadays, it is quite difficult for a business to survive without a mobile app. Having a mobile app is not enough, there are millions of apps in the major play stores, and there are high chances that your app may get lost in this crowd of apps. Hence, app store optimization is so important and should leave no stone unturned to optimize your app properly. Marcus, thanks for the great tips! Your article helped me a lot.
I think it will help many developers to know more about ASO and how to work on it. By creating an app is not gonna give you successful business anymore, there is a need of proper marketing for that. Your guide is required to let the business run successfully. App store optimization is must for any app that is developed.
Listed tips and suggestions for optimizing apps is really very helpful. Looking forward for more articles from you. I really love your dedication in your post.
I love your insights and I have applied some of your tips and it was really effective. Extremely viable article the App Store Optimization exceptionally supportive to enhance the catchphrases rank in App Store and in addition in Play Store too. I very like your success story.
Yes, we must know what our audiences need and what strategies our competition aims to apply to better deploy our marketing strategies!
To find out why and how to boost your English keywords using other localizations, check out this post:. Thanks for a great read — very informative. The tip regarding keywords in reviews, is that also valid for Google Play, or only for the App store? Use Firebase App Indexing.
Check out this doc https: Thanks for this useful post. I implemented these tricks for my app ExamUp quiz and start getting results after 2 days. Initially my app was not in search results for keywords but after changing description and name, it starts getting visibility. Can you please suggest some tips for ASO after reviewing my app. This is the link of my app.
Try a professional designer at https: First time app publisher here, and tons to learn. I very much appreciate it! Thanks for sharing this kind of valuable blog. Mobile App Store optimization is the methodology of getting better ranking of mobile app in the app store. So this article is helpful for getting ideas of doing ASO. Did you see the latest update of Google Webmastertools? Their new interface has a pretty good rank tracker per keyword over time too. Do you think there is still a future for paid ranking trackers with this change?
Yes, tracking of top search keywords of your app in Google Play Console is really awesome. If a third party tool that only helps you do keyword tracking alone, it is not useful regardless of that new keyword tracking feature of Google Play Console. The key value of most app keyword optimization tools is really about keyword suggestions and optimization. So, a good ASO tool that provides these features can still provide business value to its users. It is really a nice and helpful piece of information.
I am glad that you shared this useful information with us. Please keep us up to date like this. Thank you for sharing. This articles is very useful. I just wonder how to separate long tail keywords in App Store iOS keywords field?
Just separate each word in a long tail keyword by a comma. Also, avoid empty space between the words to make the most of it. This sounds new to me. I am planning to try this in the near future. Finally, an article that is clear and concise on this subject. Thanks for this useful list. Do you plan to continue updating the guide? App store optimisation is very important for those are having apps or is planning to launch, otherwise it will be lost among other apps. In past, we have seen that we have to make people aware of ASO and its benefits.
They thought just develop the app and rest magic will happen. Your infographic data with proper information and stats will help people understand better the important of ASO. Great effort made by you. Being an IOS app developer this article is extremely helpful for me I appreciate your work and thanks for sharing this amazing blog with us. Hi Marcus, Thanks a lot for such detailed explanation on iOS apps optimization. Surely, these tricks will help me and my team to get more organic visibility on app store.
Moreover, infographic made your article more interesting. Very nice work extremely helpful for me I appreciate your work and thanks for sharing this amazing blog with us.
This is a good read. I personally enjoyed your breakdown of all the different elements of App Store optimization. Truly an interesting article. This a must read result. Thanks for sharing such a great, very informative and useful article to App store optimization tips. Your email address will not be published. Thanks for explaining app store optimization in these three easy steps. Thank you for your kind words. I keep updating this post with latest news. It is the value and quality of your app that matter.
Thanks for the compliments. Let me know how they work out for your app. Thank you so much for sharing informative content for free. Thanks for the love. Let me know how this guide works out for your apps. Amazing infographics and information for App Store optimization. Really glad to hear you found it useful. Let me know how it works out for your apps. Yes, they are not too hard to do, but they do need time and commitment. I hope this article can help people get started. Hello Jojo, The quick answer is….
To find out why and how to boost your English keywords using other localizations, check out this post: At the time, the company had 2, employees.
On June 26, , during the Zynga Unleashed conference, Zynga announced the "Zynga With Friends" network, aiming to connect players of Zynga game titles across multiple platforms. In October , Zynga announced a partnership with bwin. Consequently, investors decreased Zynga's valuation by million.
He remained as Chairman of the Board. First quarter results for showed daily active user numbers fell from 53 million to 28 million year-over-year. Less than one year later the office in Orlando closed. Gibeau's last position was as head of mobile for Electronic Arts. Before that he was President of Labels at EA, overseeing a large studio organization developing games for EA's top franchises.
Gibeau joined EA in and rose through the marketing organization before stepping into his first studio role in He joined Zynga's Board of Directors in August, On July 1, , the company filed its Form S-1 registration statement with the U. Earnings per share were 1 cent, which is what analysts predicted. Words with Friends 2 had its best mobile revenue and bookings since its inception eight years before.
In addition, Zynga games are linked to offers from several of partners. Players can choose to accept credit card offers, take surveys or buy services from Zynga's partners in order to obtain game credits. Players may also purchase game credits directly from Zynga via credit cards  or PayPal. From within the game, players can purchase the points for a fee: In March Zynga started selling prepaid cards for virtual currency at more than 12, stores across the US. Zynga also sells advertising sponsorships within some games such as movie tie-ins and other brands.
The revenue was split between Facebook and Zynga. In February , it was announced that Zynga and Hasbro had partnered to create products based on Zynga properties and brands. Only later did the company start to spend money on marketing its products. According to one analyst, Zynga can either fund the creation of new games to attract new users, or it can buy smaller games studios with new games which will bring in new customers.
In September , Gawker reported that Zynga had set up a "Platinum Purchase Program," a private club for their top spenders, allowing members to purchase virtual currency at favorable rates.
Some journalists questioned the viability of Zynga's business model. Ray Valdes questioned the long-term prospects for Zynga, saying that it would be difficult for the company to make new titles to replace old ones whose novelty is fading. In an October article in The Wall Street Journal , Ben Levisohn said that Zynga has "issues that could limit its upside," such as its dependence on Facebook and its reliance on a small percentage of users and a small number of games for most of its revenue.
In July , after announcing disappointing second quarter results, some analysts speculated that the sale of virtual items may not be a long-term, viable business model. Through , Zynga let players earn in-game rewards for signing up for credit cards or for a video-rental membership. Since then it began re-introducing the ads back in but with controls to monitor the kinds of ads that appear.
In , Zynga started to move employees to new headquarters, located in San Francisco's South of Market district. Zynga operates as a meritocracy in which employees are encouraged to be and are compensated for being great entrepreneurs.
Women at Zynga , launched in , is an employee-led resource group that focuses on empowering women to succeed and become leaders in their careers and communities. According to Stephanie Hess, VP of Communications at Zynga, who also leads Women at Zynga , the group strives to attract, hire and retain top female talent. The company has seasonal events, such as a Halloween party to which employees bring their children.
Employees feel supported professionally as well as personally. The company also offers free, onsite, gym and fitness classes, free breakfast and lunch each day, a shuttle service to the Bay Area Rapid Transit and CalTrain in San Francisco. Each of the different locations offer different benefits to a certain extent. They had the option to leave and have a package, as happened with some other leaders, but we in addition to that offered them other positions at the company that came with different forward compensation.
When asked about the criticisms Zynga had received for its workplace environment, Pincus said the company strives to be a meritocracy  with a culture of leveling up through promotions. Pincus told The New York Times:. The only way people will have the trust to give their all to their job is if they feel like their contribution is recognized and valued.
In Zynga donated a large sum to the University of Southern California to support the study of social mobile games, inclusive game production, and advancing diversity in the industry. In , Entrepreneur magazine recognized Zynga as one of 11 companies which offer benefits to employees with fertility issues.
In , Zynga started a nonprofit organization, Zynga. As of Zynga. On July 18, , Zynga filed an addendum to its Form S-1 detailing its relationship with Facebook, including the five-year agreement to use Facebook credits exclusively. On October 11, , Zynga announced plans to create their own platform in which users can play the company's games. It was Zynga's first major step away from the social media giant.
At one point during Zynga made up 19 percent of Facebook's revenue, partly because of the special mutually beneficial relationship between the two companies.
In November , Facebook ended its special agreement with Zynga. Effective March 31, , Zynga was bounded by the standard Facebook Platform policies. In the fall of , Zynga signed a rental agreement for , square feet 25, m 2 of office space at the site of former Sega offices. Many of Zynga's games involve players posting messages to non-players, often for in-game benefits. Many non-players have notably complained about such communications created by those games that appear to them as "spammy.
Zynga has been accused several times of copying game concepts of popular games by competing developers. Its gameplay, design, graphics, avatars, and even in-game items are almost identical to the ones in Restaurant City. In September , SF Weekly reported that an employee recalled Mark Pincus advising him to "copy what [Zynga's competitors] do and do it until you get their numbers.
Zynga founder Mark Pincus has dismissed the criticisms, saying that competing video game makers have always released similar titles for each genre of game.
Zynga subsequently renamed and changed the thumbnail images of all cars that were branded Nissan and Infiniti to "Sindats" and "Fujis" with the thumbnails changed. In September , Zynga initiated trade secrets lawsuits against Playdom and 22 other rivals,  including Green Patch which Playdom acquired in November These lawsuits were finally settled in November Commentators said that significant prior art exists for the concept.
In January , Techdirt reported that Zynga sent a cease and desist letter to Blingville alleging trademark infringement for its use of the letters "ville" in the name of a proposed Facebook game. Blingville filed a suit for declaratory judgment that it did not infringe on a Zynga trademark. In November , Inside Mobile Apps wrote that Zynga's lawyers demanded that mobile game developer Latman Interactive abandon its trademark registration for the game Quackville.
On October 14, , Zynga filed a lawsuit against a former general manager Alan Patmore, for allegedly misappropriating trade secrets. The suit claimed Patmore misappropriated trade secrets and was in breach of contract. In July , a class action lawsuit was filed against Zynga, alleging that Mark Pincus and some other insiders were allowed to sell shares before disappointing Q2 results were revealed. The complaint was therefore forwarded to the Irish commissioner of data protection.
In August , the San Francisco city attorney's office complained about the firm's guerrilla marketing campaign for its Mafia Wars game that pasted fake money on city sidewalks, calling it "vandalism". In , Zynga, in conjunction with Hasbro released several physical board games based on the various properties in the Zynga game library.
These games were released under an imprint of Hasbro called "Hasbro Gaming. From Wikipedia, the free encyclopedia. This article's Criticism or Controversy section may compromise the article's neutral point of view of the subject.
Please integrate the section's contents into the article as a whole, or rewrite the material. San Francisco Bay Area portal Companies portal. The company's name was changed to Zynga in July Retrieved Apr 28, Retrieved December 31, Archived from the original on Form K Zynga Inc".
Securities and Exchange Commission. Retrieved March 15, Retrieved 10 July